YMC

Formed in London in 1995 by Fraser Moss and Jimmy Collins in response to increasing demand for stylish, functional, modern...

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Formed in London in 1995 by Fraser Moss and Jimmy Collins in response to increasing demand for stylish, functional, modern clothing. YMC (You Must Create) has quietly grown to become a highly significant design label.

When asked how he saw the future of design, Raymond Loewy, pioneer of American Industrial Design reasoned that 'you must create your own design style'. It is this philosophy that inspires YMC. YMC are not led or influenced by seasonal trends but try to provide the solution for intelligent clothing that is both wearable and distinctive. Collections gradually develop from season to season whilst a modernist approach ensures good ideas maintain longevity.

YMC