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For Edinburgh’s sartorially savvy shoppers, Frontiers has long been associated with women’s fashion of the highest quality and style, having been founded some 20 years ago by knitwear designer Jane Forbes.
Last year, a new chapter opened for this iconic Edinburgh West End business, when Jane’s partner Nigel Pashley decided to leave his career as a successful commercial property surveyor and join the family business. The result is Frontiers Man, an entirely new shop located on William Street, which brings the Frontiers ethos into menswear, with a carefully selected range of labels, including many that are otherwise tricky to find in Scotland.
We take great care in sourcing the labels and designers we want to work with, and there are definitely certain things that we look for. We avoid anything too over-designed, or which pushes the brand, working on the principle that understated style is much more powerful. We are stocking popular independent brands like Norse Projects from Copenhagen, Folk, Oliver Spencer, and Universal Works from the UK, Lee 101s which is the premium level denim and only available in about 10 stores throughout the UK. In addition, we have a few great brands from New York City which are unique and of superb quality, like Corridor NYC, Gitman Vintage and Alex Mill. We will be supplementing these with more brands for the Autumn / Winter season, together with some great accessories like shoes, scarves and hats, belts, gloves, watches, and designer umbrellas, not forgetting a range of great sunglasses!”
There is a perception with many ‘Designer Fashion’ that there are styles for the young and styles for the old. One of the things that’s made Frontiers so successful is that we cater for a very wide age range, offering clothes that cross the generations. We’re definitely bringing that same ethos into Frontiers Man – great style is timeless, ageless and should be for everyone.